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05 — Influencer & Affiliate

Creator programs that drive predictable revenue.

From hand-picked seeding to full-scale affiliate programs, we activate our network of 600+ health, wellness, and fitness creators — producing owned content, whitelisted ads, and attributable sales.

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Why creators matter now

Cold paid traffic is getting colder. Creator-led traffic isn't.

Consumers trust real humans. Especially in supplements, where the "does this actually work?" question dominates every purchase decision. Creator content short-circuits that skepticism in a way that polished brand ads can't.

But most influencer programs are black holes — gifting with no measurement, partnerships with no creative rights, and affiliate programs that attract the wrong creators.

We treat creator marketing as a direct-response channel. Every partnership has a creative brief, attribution plan, and conversion goal — just like a paid campaign.

Influencer partnerships
What's included

End-to-end creator marketing.

01

Creator sourcing

Access to our 600+ vetted creator network — categorized by niche, audience size, engagement rate, and prior conversion history.

02

Whitelisted ads

Creator content served as ads from the creator's own handle — the highest-performing ad format in nutra right now.

03

Affiliate program build

Full affiliate program setup on Everflow, Impact, or Refersion — tiered commissions, creator portal, real-time attribution.

04

Gifting & seeding

Strategic gifting programs that generate organic UGC, ambassador energy, and warm creators for future paid partnerships.

05

Ambassador programs

Long-term ambassador engagements with monthly content commitments, exclusive codes, and brand-building storylines.

06

Rights negotiation

We negotiate usage rights, whitelisting approvals, and content ownership inside every partnership contract. You retain leverage.

Program outcomes

What a creator program unlocks.

Numbers from active creator engagements across our portfolio.

22%
Revenue from creator channel
5.4×
Avg. whitelisted ad ROAS
40+
Active creators per brand
Our flow

From brief to breakout in four phases.

01

Strategy

Creator niches, target personas, and partnership types mapped against your brand positioning and product claims.

02

Sourcing

Outreach, vetting, and contracting — we handle every back-and-forth so your team doesn't drown in DMs.

03

Activation

Content briefs, approvals, posting cadence, and whitelisting setup across creator handles.

04

Measure

Monthly attribution reports — organic reach, affiliate revenue, whitelisted ad performance, and LTV of creator-acquired customers.

Stack

Where we build programs.

Everflow
Impact.com
Refersion
GRIN
Aspire
Social Snowball
Levanta
Meltwater
Creator.co
ShareASale
Instagram
TikTok Shop
Creator FAQ

Questions about the network.

Do you work with macro or micro creators?+

Both. We typically recommend a mix — micro creators for volume and authenticity, macro partnerships for credibility and reach. The blend depends on your category and budget.

How do you attribute creator-driven revenue?+

Unique affiliate codes, first-party attribution through your affiliate platform, and whitelisted ad attribution through Meta. We reconcile across sources in our monthly report.

Who pays creators?+

You do. Direct contracts, direct payment. We don't mark up creator fees or take hidden margins — our fee is transparent and separate from creator compensation.

What happens to the content after the partnership ends?+

Depends on the rights you buy. We always negotiate at minimum perpetual whitelist rights and 6-month organic usage. You can extend rights at signing if you want longer-term ad use.

Want a free creator match?

Tell us about your brand and we'll send a shortlist of 10 creators from our network we'd recommend for your first campaign — at no cost.

Get your creator shortlist