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01 — Performance Advertising

Paid media engineered for supplement compliance.

We run Meta, TikTok, YouTube, and Google Ads systems purpose-built for nutraceutical brands. Creative that doesn't trip health policy, bidding that chases LTV instead of clicks, and a testing cadence that compounds every quarter.

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Why nutra is different

Generalist agencies learn on your dime. We've already done the work.

Meta's supplement policy is the single most misunderstood constraint in DTC advertising. Claims that work for skincare will shut your account down. Landing pages that pass for apparel will get you a cease-and-desist.

We maintain a living compliance playbook built from 87+ nutra accounts and thousands of creative approvals. That's the difference between an ad account that scales and one that keeps getting restricted.

Our media buyers average 7+ years in direct-response paid social. Every account is run by a senior buyer — never a junior, never an outsourced pod.

Performance ads
What's included

Everything inside a performance retainer.

01

Full-funnel paid media

Prospecting, retargeting, and retention campaigns built across Meta, TikTok, YouTube, Google, and Reddit — all managed from a single source of truth.

02

Compliance-aware ad review

Every creative runs through our internal review before it touches Meta. Fewer rejections, faster approvals, higher account health scores.

03

LTV-first bidding

We pipe 90-day LTV signals back to ad platforms so bidding chases your real customer — not just a first-click conversion.

04

Server-side tracking

iOS-proof pixel and CAPI setup, Shopify server-side events, and GTM server containers — we don't lose signal when Apple updates break tracking.

05

Testing & experimentation

Structured weekly test schedules for creative, audience, and offer — documented in your dashboard so you see what's being learned, not just spent.

06

Reporting & MMM

Daily dashboards, weekly strategy calls, monthly media mix modeling. You always know what's working and what's next.

Typical outcomes

What good looks like after 90 days.

These are median results across our active nutra portfolio. Your brand will land somewhere in this range — often higher.

4.2×
Blended ROAS improvement
-38%
Cost per new customer
+124%
Subscription take rate
How we launch

From audit to scale in 30 days.

01

Account audit

Deep forensic audit of your ad accounts, tracking, creative history, and compliance record. Delivered in 7 days.

02

Blueprint & build

Campaign architecture, creative brief batch, tracking rebuild, and offer design. We ship, you approve, we launch.

03

First 30 days

Aggressive creative testing and spend ramp. Weekly check-ins. By day 30 we have a baseline and a scale plan.

04

Scale & compound

Monthly planning cycles, quarterly MMM reviews, and ongoing creative production to keep the engine running hot.

Stack

Tools we live inside.

Meta Ads
TikTok Ads
Google Ads
YouTube
Northbeam
Triple Whale
GA4
Motion
Hyros
GTM Server
Klaviyo
Looker
Performance FAQ

Questions founders ask on call one.

What's the minimum monthly ad spend you work with?+

We typically engage with brands spending $30k+/month across paid channels. Below that, we'd rather point you to operator-friendly resources than under-serve you.

Do you own the ad accounts?+

No. You always own your ad accounts, pixels, data, and creative assets. We run everything under your business manager — no hostage-taking.

How do you handle Meta account shutdowns?+

We minimize risk upstream (compliance review, landing page audits, claim mapping) and have direct Meta rep relationships to escalate issues when they do occur. Across 87+ nutra accounts, our permanent shutdown rate is <2%.

What's reported weekly vs monthly?+

Weekly: spend, ROAS, new customer CAC, creative win rate, account health flags. Monthly: full MMM, cohort LTV, channel contribution, next-quarter plan.

Ready to make your ad account behave?

Book a free ad account audit. You'll walk away with a written diagnosis — whether you hire us or not.

Get your free audit